Certified in Logistics, Transportation and Distribution (CLTD) Practice Test 2026 – Your All-in-One Resource to Complete Exam Success!

When marketing efforts enhance the desirability of a product, this creates possession utility. Possession utility refers to the value that customers derive from having the ability to own and use a product. Marketing plays a crucial role in this process by effectively communicating the benefits and unique features of a product, which can influence consumer demand and satisfaction. By enhancing desirability through marketing strategies, customers are more likely to feel that acquiring the product is worthwhile, thus increasing the possession utility associated with it.

In contrast, form utility relates to the physical attributes or design of a product that make it appealing or functional, while information utility captures the value of the information that supports decision-making about purchasing the product. Value utility is not a standard term commonly used in marketing frameworks, which primarily focus on the recognized forms of utility. Each of these options addresses different facets of customer experience and product value, but possession utility is specifically tied to how marketing influences consumers' desire to own a product.